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Building strong relationships requires consistent effort from "summary" of Making Major Sales by Neil Rackham
To build strong relationships, sales professionals must understand that it is not a one-time effort. It requires consistent and ongoing commitment. This means making the effort to communicate regularly with clients, not only when trying to make a sale. By staying in touch and showing genuine interest in their needs and concerns, salespeople can establish trust and credibility over time. Consistency is key in relationship-building. It is not enough to make a good impression once and then disappear until the next sale opportunity arises. Sales professionals need to consistently demonstrate their value to clients by providing relevant information, offering solutions to their problems, and following up on their requests in a timely manner. In today's competitive business environment, building strong relationships with clients is essential for long-term success. Clients are more likely to do business with someone they trust and feel comfortable with. By consistently investing time and effort in building relationships, sales professionals can differentiate themselves from their competitors and create a loyal customer base. Furthermore, consistency in relationship-building helps to establish a positive reputation in the industry. Clients will be more likely to refer others to a sales professional who has consistently delivered value and demonstrated a genuine interest in their success. By putting in the effort to maintain strong relationships, sales professionals can create a network of satisfied clients who will help to generate new business opportunities.- Building strong relationships with clients requires a sustained effort and a genuine commitment to their success. Sales professionals must be willing to invest time and energy in getting to know their clients, understanding their needs, and providing ongoing support. By consistently demonstrating their value and building trust over time, sales professionals can create lasting relationships that will benefit both parties in the long run.
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