Building relationships with customers is a longterm process from "summary" of Making Major Sales by Neil Rackham
Developing strong relationships with customers is not a task that can be completed overnight. It is a continuous and ongoing process that requires time, effort, and dedication. In the world of major sales, this process is even more critical as the stakes are higher, and the relationships are more complex. The journey of building relationships with customers is not a sprint but a marathon that requires patience and perseverance. The foundation of a strong customer relationship is built on trust, respect, and understanding. This is not something that can be achieved with a single interaction or transaction. It takes time to truly understand the needs, preferences, and challenges of each customer. By investing time in getting to know your customers on a deeper level, you can build ...
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