Simple language can make messages more persuasive and memorable from "summary" of Magic Words by Jonah Berger
Using simple language can be a powerful tool for making your messages more persuasive and memorable. When we communicate in a straightforward and uncomplicated manner, our ideas are more likely to resonate with our audience. This is because simplicity allows for easier comprehension and retention of information. By avoiding complex jargon or convoluted explanations, we can ensure that our message is clear and easy to understand. This clarity eliminates any confusion or ambiguity that might hinder the effectiveness of our communication. When people can grasp the essence of our message quickly and effortlessly, they are more likely to be persuaded by it. Moreover, simplicity enhances the memorability of our message. When we keep our language straightforward and to the point, it is easier for our audience to remember what we have said. This is because complex language can overwhelm the brain and make it harder for information to be stored in memory.- Using simple language is like creating a mental shortcut for our audience. It allows them to process our message more efficiently, leading to greater persuasion and better recall. So the next time you want to craft a persuasive message, remember the power of simplicity in making your words more impactful and memorable.
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