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Encourage participation and interaction with the message from "summary" of Made to Stick by Chip Heath,Dan Heath
To ensure that a message truly sticks with an audience, it's not enough for them to simply hear or read it. The key is to get them actively involved in the message, to participate and interact with it in a meaningful way. This can be achieved through various techniques that engage the audience and make them feel like they are a part of the message itself. One effective way to encourage participation is to create opportunities for the audience to contribute their own thoughts and ideas. This can be done through interactive activities, such as polls, surveys, or discussions, that prompt the audience to share their opinions and engage with the message on a deeper level. By allowing the audience to have a voice and be an active part of the conversation, the message becomes more personal and relevant to them. Another strategy to promote participation is to make the message relatable and easy for the audience to connect with. This can be achieved by using simple language, vivid examples, and real-life stories that resonate with the audience's own experiences. When the audience sees themselves reflected in the message, they are more likely to engage with it and remember it long after it's been delivered. In addition, creating a sense of curiosity and intrigue can also encourage participation with the message. By sparking the audience's interest and leaving them wanting more, they are more likely to seek out additional information and engage with the message in a deeper way. This can be achieved through the use of unexpected or surprising elements that grab the audience's attention and keep them engaged throughout.- By actively involving the audience in the message and creating opportunities for them to participate and interact with it, we can ensure that the message sticks with them long after it's been communicated. By making the message relatable, engaging, and intriguing, we can capture the audience's attention and leave a lasting impression that resonates with them on a personal level.
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