Behavioral finance studies human behavior from "summary" of Loose Leaf Finance with Connect Access Card by Troy Adair,Marcia Millon Cornett,John Nofsinger
Behavioral finance is a field of study that focuses on how human behavior impacts financial decision-making. This concept recognizes that individuals do not always make rational choices when it comes to managing their finances. Instead, people's decisions are often influenced by emotions, biases, and cognitive errors. By studying human behavior, researchers in behavioral finance aim to understand why people make certain financial decisions and how these decisions can impact their overall financial well-being. This field of study draws on insights from psychology, economics, and sociology to provide a more comprehensive understanding of financial markets and investor behav...
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