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Herding behavior is common in financial markets from "summary" of Advances in Behavioral Finance by Richard H. Thaler

The phenomenon of herding behavior in financial markets is a well-documented and widely observed occurrence. Investors tend to follow the crowd, often making decisions based on the actions of others rather than on their own independent analysis. This can lead to a lack of diversity in investment strategies and an increase in market volatility as large numbers of investors move in the same direction at the same time. Herding behavior is driven by a number of factors, including the desire to conform to social norms, the fear of missing out on potential opportunities, and the belief that others possess superior information or insight. These psychological biases can lead investors to abandon their own judgment in favor of following the herd, even when doing so may not be in their best interest. In the context of f...
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    Advances in Behavioral Finance

    Richard H. Thaler

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