Effective communication requires active engagement with the audience from "summary" of Leadership Communication by Deborah Barrett
Effective communication isn't just about delivering a message; it's about truly connecting with your audience. This requires more than just talking at people - it means actively engaging with them. As a leader, your goal is to communicate in a way that resonates with your audience, whether it's one person or a group. This involves establishing a rapport, listening to their feedback, and adjusting your message accordingly. When you engage with your audience, you are not only speaking, but also listening. This two-way communication is crucial for building trust and understanding. By actively listening to your audience, you can gain valuable insights into their needs, concerns, and perspectives. This al...
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