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Consistency is key in building a successful brand presence online from "summary" of Jab, Jab, Jab, Right Hook by Gary Vaynerchuk
Building a successful brand presence online requires a relentless commitment to consistency. This means consistently delivering valuable content to your audience, day in and day out. It's not about posting once in a while and hoping for the best; it's about showing up consistently and giving your audience a reason to pay attention to you. Consistency is what builds trust with your audience. When you show up consistently and deliver value on a regular basis, you start to build a relationship with your audience. They come to rely on you for valuable information, entertainment, or inspiration. And when they trust you, they're more likely to engage with your content and eventually become customers. Inconsistency, on the other hand, erodes trust. If you're sporadic in your posting schedule or the quality of your...
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