Understanding culture is essential from "summary" of Intercultural Communication in Contexts Instructor's Resource Manual by Judith N. Martin,Thomas K. Nakayama,Lisa Bradford,Jolanta A. Drzewiecka
To effectively engage in intercultural communication, individuals must recognize and appreciate the significance of understanding culture. Culture influences how individuals perceive the world, communicate, and interact with others. It shapes beliefs, values, norms, and behaviors that guide people's actions in various social contexts. By understanding culture, individuals can navigate differences and similarities that exist among diverse groups of people. This knowledge allows individuals to develop cultural competence, which involves the ability to effectively communicate and interact with individuals from different cultural backgrounds. Cultural competence involves being aware of one's own cultural identity as well as being open and respectful towards o...
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