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People are more likely to be influenced by those they find attractive or similar to themselves from "summary" of Influence by Robert B. Cialdini

The principle of liking is a powerful force that can significantly impact our decisions and behaviors. People are naturally drawn to those they find attractive or similar to themselves. This attraction can lead to increased influence and persuasion in various situations. When we perceive someone as likable, we are more likely to listen to them, trust them, and be swayed by their ideas. This is because we tend to associate positive qualities with people we like, such as intelligence, honesty, and credibility. Furthermore, individuals who are similar to us hold a special appeal. We are more inclined to be influenced by those who share common interests, backgrounds, or beliefs. This sense of similarity creates a sense of connection and rapport that can enhance the persuasiveness of a message. When we see ourselves in others, we are more open to their influence and more willing to comply with their requests. In addition to attractiveness and similarity, the principle of liking can also be influenced by factors such as compliments, cooperation, and flattery. When we receive positive feedback or praise from someone, we are more likely to view them favorably and be swayed by their suggestions. Likewise, when we work together towards a common goal, we develop a sense of camaraderie and mutual respect that can increase the likelihood of compliance.
  1. The principle of liking plays a significant role in shaping our decisions and behaviors. By understanding the power of attractiveness, similarity, and positive interactions, we can harness this force to improve our ability to influence others. Whether in personal relationships, professional settings, or social interactions, the principle of liking can be a valuable tool for achieving our goals and persuading others to see things from our perspective.
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Influence

Robert B. Cialdini

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