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Building rapport can enhance persuasive efforts from "summary" of Influence, New and Expanded by Robert B. Cialdini, PhD
Building rapport involves establishing a connection with another person, a feeling of commonality and understanding that leads to mutual trust and respect. This connection can be a powerful tool in persuasive efforts, as people are more likely to be influenced by those they trust and feel a connection with. When we build rapport with someone, we create a sense of likability and similarity that can make them more receptive to our ideas and suggestions. This likability can lead to increased cooperation and compliance, as people are more willing to say yes to someone they like and trust. In addition,...
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