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Be aware of how triggers can impact decisionmaking from "summary" of Influence, New and Expanded by Robert B. Cialdini, PhD

Influence, New and Expanded" by Robert B. Cialdini, PhD, emphasizes the importance of being mindful of triggers that can influence decision-making. These triggers can subtly sway our choices without us even realizing it. By understanding how triggers work, we can make more informed decisions and avoid being manipulated. Triggers can come in many forms, such as social cues, emotions, scarcity, reciprocity, authority, and consistency. They can impact our decisions by appealing to our desire to fit in, our fear of missing out, our need to reciprocate, our respect for authority figures, or our desire to be consistent with our past actions. For example, the principle of scarcity suggests that we are more likely to desire something if we believe it is limited or hard to obtain. This can lead us to make impulse purchases or rush into decisions without fully considering the consequences. By recognizing when scarcity is being used as a trigger, we can pause and evaluate whether the offer is truly in our best interest. Similarly, the principle of reciprocity suggests that we are more likely to do something for someone if they have done something for us. This can lead us to feel obligated to make a purchase or agree to a request, even if it is not something we would typically do. By being aware of this trigger, we can assess whether we genuinely want to reciprocate or if we are being manipulated into a decision.
  1. Being aware of triggers and how they can impact decision-making is essential for making informed choices. By understanding the psychology behind these triggers, we can empower ourselves to make decisions that align with our values and goals, rather than being swayed by external influences. This level of awareness can lead to greater autonomy and control over our decision-making processes.
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Influence, New and Expanded

Robert B. Cialdini, PhD

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