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Talk in terms of other's interests from "summary" of How To Win Friends and Influence People by Dale Carnegie

When we are trying to persuade others to see our point of view, it is easy to fall into the trap of talking only about our own interests. However, if we truly want to win friends and influence people, we must learn to speak in terms of the other person's interests. This means taking the time to understand what is important to them and framing our arguments in a way that resonates with their desires and needs. By focusing on the other person's interests, we show them that we care about their perspective and are willing to listen to their point of view. This not only helps to build rapport and trust but also increases the likelihood that they will be receptive to our ideas. When we talk in terms of other people's interests, we are more likely to find comm...
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    How To Win Friends and Influence People

    Dale Carnegie

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