You have the power to create a strong personal brand from "summary" of How the World Sees You by Sally Hogshead
The way the world sees you is not about who you are, but rather about how you are different. It is about how you add value to your interactions and relationships. Your personal brand is not just a label or a logo; it is the emotional experience that people have when they are with you. It is the unique advantage that only you can offer. Your personal brand is not something that is fixed or static. It is something that you have the power to shape and mold. You can intentionally create a strong personal brand by understanding how you are different and then communicating that distinctiveness in a way that is clear and compelling. You can choose to be average or you can choose to be exceptional. The choice is yours. To create a strong personal brand, you must first identify your unique qualities and characteristics. What makes you different from everyone else? What do you do better than anyone else?...
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