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Persuasion often hinges on trustworthiness and credibility of the messenger from "summary" of How Minds Change by David McRaney
The effectiveness of communication is deeply influenced by how audiences perceive the individual delivering the message. When a speaker or writer demonstrates authenticity, honesty, and expertise, listeners are more likely to accept their ideas. Trust is not merely a bonus; it is the foundation upon which persuasion is built. Consider the role of expertise. When information comes from someone recognized as knowledgeable in a specific field, people are inclined to view that information as more credible. This is often seen in public discourse, where scientists, educators, or industry leaders sway opinions due to their established qualifications. Their background lends weight to their arguments, making it easier for others to ...
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