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Foster a tribe of engaged users from "summary" of Hooked by Nir Eyal
To build a successful product that captures users' attention and keeps them coming back, it is essential to create a community of engaged users. This community, or "tribe," serves as a support system for each member, fostering a sense of belonging and connection. When users feel a part of something larger than themselves, they are more likely to remain engaged with the product over time. By fostering a tribe of engaged users, a company can create a network effect that drives further growth and engagement. When users see others in the community actively using and benefiting from the product, they are more likely to continue using it themselves. This creates a positive feedback loop that reinforces users' behavior and encourages them to continue engaging with the product. In order to create a tribe ...
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