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Leverage existing platforms to reach your target audience from "summary" of Growth Hacker Marketing by Ryan Holiday
One of the key strategies in growth hacking is to take advantage of established platforms to connect with your desired audience. Instead of starting from scratch and trying to build your own audience from the ground up, look for existing platforms where your target demographic already spends their time. By leveraging these platforms, you can tap into a ready-made audience that is already interested in your product or service. For example, if you are targeting a younger demographic, you might consider using social media platforms like Instagram or Snapchat to reach them. These platforms have millions of active users who are already engaging with content similar to what you have to offer. By creating compelling content and enga...
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