Bad strategy falls back on generic goals and vision statements from "summary" of Good Strategy Bad Strategy by Richard Rumelt
When a strategy lacks specificity and is built upon vague, generic goals and vision statements, it is destined to fail. This is because such strategies do not provide a clear roadmap for action or a unique approach to achieving success. Instead, they rely on broad, sweeping statements that offer little in the way of practical guidance or direction. Generic goals and vision statements may sound inspiring, but without a concrete plan to back them up, they are essentially meaningless. When a strategy falls back on generic goals and vision statements, it often signals a lack of deep thinking and analysis. Instead of delving into the specific challenges and opportunities facing the organization, the strategy remains at a superficial level, content to rest on platitudes and cliches. This superficiality can be dangerous, as it fails to address the real issues at hand and ...
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