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Bad strategy is built on wishful thinking and denial from "summary" of Good Strategy Bad Strategy by Richard Rumelt

Bad strategy arises from wishful thinking and denial. When leaders and organizations engage in wishful thinking, they fail to confront the reality of their situation. Instead of facing the truth, they indulge in fantasies about how things will magically improve without any effort on their part. This mindset leads to a lack of a clear understanding of the challenges and opportunities that lie ahead. In addition to wishful thinking, denial plays a central role in the formation of bad strategy. Denial involves refusing to acknowledge uncomfortable truths or inconvenient facts. Leaders who are in denial ignore warning signs, dismiss feedback, and downplay the severity of their problems. By burying their heads in the sand, they set themselves up for failure. When wishful thinking and denial are at the heart of a strategy, the resulting plan is likely to be ineffective and unsustainable. Wi...
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    Good Strategy Bad Strategy

    Richard Rumelt

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