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Seek to understand before being understood from "summary" of Go-Givers Sell More by Bob Burg,John David Mann

In our interactions with others, it is natural to want to express ourselves and make our point. However, true communication and connection come from seeking to understand the other person first. This means putting aside our own agenda and truly listening to the other person's thoughts, feelings, and perspectives. When we approach a conversation with the intention of understanding the other person, it creates a space for connection and empathy to flourish. By actively listening and asking questions, we demonstrate that we value the other person's thoughts and opinions. This not only builds trust but also allows us to gain valuable insights and information that can help us better serve their needs. Seeking to understand before being understood is not about being passive or submissive. It is about showing respect and empathy for the other person's experience and perspective. This approach allows for open and honest communication, leading to stronger relationships and a deeper understanding of the other person's needs and desires.
  1. We shift the focus from ourselves to the people we are interacting with. This simple shift in mindset can make a world of difference in our interactions and relationships. By taking the time to truly listen and understand others, we can build trust, foster connection, and ultimately create more meaningful and impactful relationships.
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Go-Givers Sell More

Bob Burg

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