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Develop your BATNA from "summary" of Getting to Yes by Roger Fisher,William Ury
When preparing for a negotiation, it is essential to have a strong alternative plan in case the negotiation does not go as expected. This alternative plan is known as your BATNA, or Best Alternative to a Negotiated Agreement. Developing your BATNA is crucial because it gives you leverage and power during a negotiation. To develop your BATNA, you must first identify all possible alternatives to reaching an agreement with the other party. This could include seeking alternative suppliers, exploring different solutions, or even walking away from the negotiation altogether. By considering all possible options, you can determine which alternative is most favorable to you. Once you have identified your alternatives, you must then assess their feasibility and practicality. This involves evaluating the costs, benefits, and risks associated with each alternative. You should also consider the time and resources required to pursue each alternative. It is important to remember that your BATNA should not be used as a threat during the negotiation. Instead, it should serve as a safety net to protect your interests and ensure that you do not agree to a deal that is unfavorable to you. By being prepared with a strong BATNA, you can negotiate from a position of strength and confidence.- Developing your BATNA is a critical step in preparing for a negotiation. It allows you to have a clear understanding of your options and to make informed decisions during the negotiation process. By taking the time to develop your BATNA, you can increase the likelihood of reaching a favorable agreement that meets your needs and interests.
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