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Aim for winwin outcomes from "summary" of Getting to Yes by Roger Fisher,William Ury
The key to successful negotiation lies in aiming for outcomes that benefit all parties involved. By focusing on win-win solutions, negotiators can avoid getting caught up in a zero-sum game where one side's gain is the other side's loss. Instead of viewing negotiations as a battle to be won, it is more productive to approach them as a collaborative effort to find mutual benefits. When negotiators adopt a win-win mindset, they are more likely to seek creative solutions that address the interests of all parties. This requires active listening and empath...
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