Gen Z values transparency and honesty from "summary" of Gen Z Frequency by Gregg L Witt,Derek E Baird
When it comes to values that Generation Z holds dear, transparency and honesty rank high on the list. This cohort, born between the mid-1990s and early 2000s, has grown up in a world saturated with information and technology. As a result, they are more discerning and skeptical when it comes to trusting people and institutions. Gen Z values transparency because they have been raised in an era where fake news and misinformation run rampant. They crave authentic and genuine interactions with others, whether it's in person or online. This generation can easily spot when a brand or individual is being disingenuous, and they are quick to call them out on it. Honesty is another key value for Gen Z. They appreci...
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