Gen Z values brands that stand for something from "summary" of Gen Z Frequency by Gregg L Witt,Derek E Baird
Gen Z is a generation that places significant importance on authenticity and transparency. This generation is not easily swayed by flashy advertisements or empty promises. Instead, they seek out brands that have a clear mission and values that align with their own. Gen Z wants to support companies that stand for something meaningful and make a positive impact on the world. In a world filled with constant noise and distractions, Gen Z craves genuine connections. They are attracted to brands that are not afraid to take a stand on important social issues and are willing to use their platform for good. This generation values authenticity above all else and can easily see through any attempts at greenwashing or virt...
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