Gen Z prefers interactive and engaging content from "summary" of Gen Z Frequency by Gregg L Witt,Derek E Baird
Gen Z has grown up in an era where technology is at their fingertips. They are digital natives who live in a fast-paced, ever-changing world. As a result, they have developed a preference for interactive and engaging content that captures their attention and keeps them entertained. This generation is not content with passive consumption; they want to actively participate in the content they consume. Whether it's through quizzes, polls, games, or interactive videos, Gen Z craves content that allows them to engage with it on a deeper level. This kind of content not only keeps them interested but also encourages them to share it with their peers, extending its reach and impact. Interactive and engaging content also helps to foster a sense of connection between brands and Gen Z. By allowing...
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