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The role of uncertainty in decisionmaking from "summary" of Alchemy by Rory Sutherland

One of the most intriguing aspects of decision-making is the role played by uncertainty. It is tempting to think that the goal of decision-making is to eliminate uncertainty entirely - after all, uncertainty is often seen as a negative thing, something to be avoided at all costs. However, this view overlooks the fact that uncertainty can actually be a valuable asset when it comes to making decisions. Uncertainty is not something to be feared, but rather something to be embraced. The presence of uncertainty means that there are multiple possible outcomes to any given decision, each with its own set of risks and rewards. By acknowledging and accepting this uncertainty, we open ourselves up to a wider range of possibilities, which can ultimately lead to better...
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    Alchemy

    Rory Sutherland

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