Jobs returns to Apple from "summary" of Fire in the Valley by Paul Freiberger,Michael Swaine
In 1996, Apple was in dire straits. The company had lost its way, with declining sales and a lack of innovation. The board of directors knew something drastic had to be done. That's when Steve Jobs re-entered the picture. Jobs, who had been forced out of Apple a decade earlier, was now at the helm of NeXT, a company he founded after leaving Apple. NeXT had developed cutting-edge technology, including a powerful operating system called NeXTSTEP. Apple was in need of a new operating system, and NeXTSTEP seemed like the perfect solution. After much negotiation, Apple acquired NeXT in a deal worth over $400 million. This acquisition brought Jobs back to Apple as an advisor, but it wasn't long before he was once again in charge. Jobs wasted no time in shaking things up at Apple. He quickly identified areas where the company needed to change, from product design to corporate culture. He brought in a new team of executives and set about reinvigorating Apple's product line. Under Jobs' leadership, Apple underwent a dramatic transformation. The company released a series of innovative products, including the iMac, iPod, iPhone, and iPad. These products not only revolutionized their respective industries but also propelled Apple to new heights of success. Jobs' return to Apple marked a turning point for the company. His vision, creativity, and drive were instrumental in Apple's resurgence. Jobs' second act at Apple was nothing short of a triumph, and his impact on the company continues to be felt to this day.
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