Search data can predict behavior from "summary" of Everybody Lies by Seth Stephens-Davidowitz
Search data can predict behavior in ways that traditional data sources cannot. People are often more honest in what they search for online than in surveys or interviews. They feel anonymous when typing into Google, so they reveal things they might not tell anyone else. Search data provides a window into the human psyche, exposing our darkest thoughts and desires. Analyzing this data can uncover truths about who we really are. For example, search data can reveal hidden biases that people may not even be aware of. One study found that areas with higher levels of racism, as measured by Google searches for racist jokes, had higher levels of support for Donald Trump in the 2016 presidential election. People may not openly admit to racist beliefs, but their online behavior tells a different story. By examining search data, researchers can get a more accurate picture...
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