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Google data reveals human complexity from "summary" of Everybody Lies by Seth Stephens-Davidowitz

Google data provides a unique window into the human psyche. When people type their thoughts into the search engine, they reveal their deepest fears, desires, and insecurities. This data reflects the complexity of human nature in ways that traditional surveys or interviews cannot capture. One fascinating aspect of Google data is its honesty. People tend to be more truthful when searching for information online than when responding to a survey. This honesty allows researchers to uncover hidden truths about human behavior that may not surface through other means. Another important insight...
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    Everybody Lies

    Seth Stephens-Davidowitz

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