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Physical appearance is a crucial factor in online dating from "summary" of Dataclysm: Who We Are (When We Think No One’s Looking) by Christian Rudder

When it comes to online dating, one of the most critical factors that determine a person's success is their physical appearance. This may seem shallow or superficial, but the data doesn't lie. In the world of online dating, where first impressions are formed based on a profile picture, looks matter more than we might care to admit. Studies have shown that users of online dating platforms tend to focus more on the physical attractiveness of potential matches rather than other qualities such as intelligence or personality. This is not to say that these other traits are not important, but they often take a back seat to looks in the initial stages of online interaction. In fact, research has found that users are more likely to respond to messages from people they find physically attractive, even if those messages are poorly...
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    Dataclysm: Who We Are (When We Think No One’s Looking)

    Christian Rudder

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