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Provide solutions, not just products from "summary" of Every Job is a Sales Job: How to Use the Art of Selling to Win at Work by Cindy McGovern
When it comes to selling, it's easy to get caught up in the features of a product or service. But what really sets successful salespeople apart is their ability to provide solutions to their customers' problems, not just sell them a product. This means taking the time to understand what your customer needs and wants, and then offering them a tailored solution that meets those needs. Selling solutions, not just products, requires a shift in mindset. Instead of focusing solely on making a sale, you need to focus on building a relationship with your customer. This means listening to their concerns, asking the right questions, and truly understanding what they are looking for. By doing this, you can position yourself as a trusted advisor, ...
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