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Focus on outcomes, not outputs from "summary" of Escaping the Build Trap by Melissa Perri
When we talk about focusing on outcomes, not outputs, we are emphasizing the importance of looking beyond simply delivering a feature or a product. Outputs are the tangible deliverables that a team produces, such as a new feature, a new release, or a redesigned interface. While outputs are necessary to move a project forward, they do not necessarily guarantee success. In contrast, outcomes are the desired results or impacts that we hope to achieve by delivering those outputs. When we focus on outcomes, we are thinking about the value we want to create for our users and the business. It's about understanding the problem we are trying to solve and the goals we are aiming to achieve. By shifting our focus from outputs to outcomes, we can ensure that we are building the right things for the right reasons. This concept is crucial in avoiding the build trap, where teams become so focused on building features that they lose sight of the overall goals of the project. By constantly churning out outputs without considering the outcomes, teams may end up wasting time and resources on initiatives that do not ultimately drive value for the business or the users. To break free from the build trap, teams must prioritize outcomes over outputs. This means starting with a clear understanding of the problem at hand and defining the desired outcomes before jumping into building solutions. By aligning on the outcomes upfront, teams can ensure that they are working towards a common goal and can make informed decisions throughout the development process.- Focusing on outcomes allows teams to measure their success based on the value they deliver, rather than just the amount of work they produce. By keeping the end goal in mind and constantly evaluating whether the work being done is contributing to that goal, teams can ensure that they are building products that truly make a difference.
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