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Build traps hinder innovation from "summary" of Escaping the Build Trap by Melissa Perri
When companies fall into the build trap, they prioritize output over outcomes. They become fixated on churning out features and delivering projects at a rapid pace, losing sight of the bigger picture. This tunnel vision prevents them from truly understanding their customers' needs and finding innovative solutions to their problems. Instead of taking the time to gather feedback, experiment, and iterate, they rush to launch half-baked products that ultimately fail to deliver value. By focusing on quantity over quality, companies in the build trap stifle creativity and risk-taking. They become afraid to push the boundaries and try new things, opting for safe bets and incremental improvements instead. This fear of failure locks them into a cycle of mediocrity, where innovation takes a back seat to conformity. As a result, they miss out on opportunities to differentiate themselves in the market and stay ahead of competitors. To break free from the build trap, companies must shift their mindset from output to outcome. They need to embrace a culture of experimentation and learning, where failures are seen as valuable lessons and not as reasons to punish or blame. By prioritizing customer value and business impact, they can start to drive real innovation and create products that truly resonate with their target audience. It's not easy to escape the build trap, as it requires a fundamental shift in how companies approach product development. They must be willing to challenge their existing processes and beliefs, and be open to trying new methods and tools. By taking a more strategic and customer-centric approach to building products, companies can overcome the obstacles that hinder innovation and unlock their full potential.
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