A key element of enchantment is likeability from "summary" of Enchantment by Guy Kawasaki
Likeability is a key element of enchantment. It is the foundation upon which relationships are built, trust is established, and influence is gained. Without likeability, it is difficult to connect with others on a meaningful level and inspire them to take action. In order to be truly enchanting, one must be likeable. When we are likeable, we are able to attract others to us effortlessly. People are drawn to those who are pleasant, friendly, and easy to get along with. This likeability factor makes us more approachable and relatable, allowing us to form connections with a wide range of individuals. By being likeable, we are able to create a positive first impression and set the stage for further interactions. Likeability also plays a crucial role in building trust. When others find us likeable, they are more inclined to believe in us, rely on us, and follow our lead. This trust forms the basis of any successful relationship, whether personal or professional. By being likeable, we are able to cultivate a sense of trustworthiness that is essential for enchanting others. In addition to attracting others and building trust, likeability also enables us to influence those around us. People are more likely to be swayed by those they like and respect. By being likeable, we are able to inspire others to take action, whether it be trying a new product, supporting a cause, or joining a movement. Likeability gives us the power to influence others in a positive and impactful way.- Likeability is a fundamental aspect of enchantment. It is the key to forming connections, building trust, and influencing others. By being likeable, we are able to create lasting relationships and inspire those around us. To truly be enchanting, one must embrace the power of likeability and harness it to its full potential.
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