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Rewards can undermine motivation by shifting focus from the task to the outcome from "summary" of Drive by Daniel H. Pink

When we introduce rewards into a task, we are essentially telling individuals that the goal is the reward, not the task itself. This shift in focus from the task to the outcome can actually undermine motivation. Instead of being motivated by the intrinsic enjoyment of the task, individuals become focused on obtaining the reward. This can lead to a decrease in overall interest and satisfaction in the task at hand. Furthermore, when rewards are introduced, individuals may begin to view the task as a means to an end rather than something worth doing for its own sake. This can diminish the value of the task itself and result ...
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    Drive

    Daniel H. Pink

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