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Consistently placing important information where users expect to find it is crucial from "summary" of Don't Make Me Think, Revisited by Steve Krug
Placing important information where users expect to find it is a critical aspect of creating a user-friendly website or application. It is something that requires careful consideration and strategic thinking. When users visit a website or use an app, they have certain expectations about where they will find specific information. If these expectations are not met, it can lead to confusion and frustration. By consistently placing important information in locations where users naturally look for it, you can enhance the overall user experience. This means adhering to established conventions and best practices in web design, such as placing the logo in the top-left corner of the page, including a search bar in the header, and placing navigation links at the top or side of the page. These conventions have become standard because they work well and are familiar to users. In order to effectively implement this concept, it is important to put yourself in the shoes of the user and think about how they will interact with your website or app. Consider the typical user journey and identify the key touchpoints where users will be looking for important information. By anticipating these needs and meeting them proactively, you can streamline the user experience and make it easier for users to find what they are looking for. Consistency is key when it comes to placing important information where users expect to find it. This means using the same design patterns and placement throughout your website or app to create a sense of familiarity and predictability for users. If important information is located in different places on different pages, it can lead to confusion and make it harder for users to navigate the site.- The goal is to make the user experience as seamless and intuitive as possible. By consistently placing important information where users expect to find it, you can help users quickly locate the information they need and achieve their goals efficiently. This not only improves user satisfaction but also reflects positively on the overall usability of your website or app.
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