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Understand the basic principles of design from "summary" of The Non-designer's Design Book by Robin Williams

Design can seem like a mysterious realm, accessible only to those with innate artistic talent. However, the truth is that design principles are based on logical concepts that anyone can learn. By understanding the basic principles of design, you can create visually pleasing and effective designs even if you don't consider yourself a designer. One of the key principles of design is simplicity. This means eliminating any elements that are not necessary for communicating your message. By keeping your design simple, you can ensure that the viewer's attention is focused on the most important information. This can be achieved through the use of white space, clear typography, and a limited color palette. Another important principle is clarity. Your design should clearly communicate the intended message to the viewer. This can be achieved through the use of hierarchy, where the most important information is emphasized through size, color, or placement. Additionally, using consistent and readable typography can help ensure that your message is easily understood. Logical sequencing is also crucial in design. This means organizing your elements in ...
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    The Non-designer's Design Book

    Robin Williams

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