Stay true to your unique selling proposition from "summary" of Do More Faster by Brad Feld,David G. Cohen
When building a startup, it is crucial to establish your unique selling proposition (USP) early on and stay true to it throughout your journey. Your USP is what sets you apart from your competitors and attracts customers to your product or service. It is the reason why customers choose you over others in the market. Your USP should be clear, concise, and easily understandable by your target audience. It should highlight the value that your product or service brings to customers and demonstrate why it is better than what is currently available in the m...
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