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Marketing strategies for each adaptation from "summary" of Disney in Wonderland: A Comparative Analysis of Disney's Alice in Wonderland Film Adaptations from 1951 and 2010 by Franziska Schütze
Marketing strategies for each adaptation are crucial in promoting the respective films to the target audience. The 1951 version of Alice in Wonderland was marketed as a colorful and whimsical animated feature, appealing to families and children. The promotional material highlighted the enchanting world of Wonderland and the beloved characters that would come to life on the screen. In contrast, the 2010 adaptation took on a darker and more surreal tone, targeting a slightly older demographic with its edgier interpretation of the classic story. The marketing campaign for the 1951 film focused on the nostalgia factor, emphasizing the film's connection to the original Lewis Carroll novel and the beloved Disney brand. The trailer...
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