Transparency and honesty are valued by consumers from "summary" of The Thank You Economy by Gary Vaynerchuk
Consumers today are more discerning than ever before. They have access to a wealth of information at their fingertips, allowing them to research products and companies with ease. As a result, they have become increasingly wary of traditional marketing tactics that rely on smoke and mirrors to sell a product. Instead, consumers are looking for transparency and honesty from the brands they choose to support. Transparency is about being open and honest with your customers. It means being upfront about your business practices, your pricing, and your values. When a company is transparent, consumers feel like they can trust them. They appreciate knowing exactly what they are getting and how their purchase will impact the world arou...
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