It sets the foundation for longterm success from "summary" of Deep Purpose by Ranjay Gulati
A deep purpose is not just a lofty statement on a wall or a slogan for marketing campaigns. It is the guiding principle that shapes every decision, action, and interaction within an organization. By understanding and embracing a deep purpose, a company can align its strategies, processes, and people towards a common goal. This alignment is crucial for long-term success because it sets the foundation for sustainable growth and resilience in the face of challenges. When everyone in the organization is driven by the same purpose, they are more motivated, engaged, and committed to achieving shared objectives. This creates a sense of unity and cohesion that is essential for navigating t...
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