It guides decisionmaking and strategy from "summary" of Deep Purpose by Ranjay Gulati
A deep purpose serves as a guiding light for organizations, illuminating the path forward and influencing decision-making at every level. By clearly defining the purpose that drives their existence, companies can align their strategies and actions with a higher calling, creating a sense of direction and meaning for employees. This sense of purpose goes beyond mere profit-making and taps into the deeper motivations that inspire individuals to do their best work. When faced with tough decisions or strategic choices, organizations with a deep purpose can turn to their guiding light for clarity and direction. This guiding light helps them navigate the complexities of the business landscape and...
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