It attracts investors and partners aligned with values from "summary" of Deep Purpose by Ranjay Gulati
When a company operates with a deep sense of purpose, it emanates a powerful energy that resonates with like-minded individuals and organizations. This energy is magnetic, drawing in investors and partners who are not just seeking financial returns, but are also aligned with the company's values and mission. These investors and partners are not merely interested in the bottom line; they are looking to be a part of something greater, something that has a meaningful impact on the world. By attracting investors and partners who share its values, a purpose-driven company creates a strong support system that can help it weather the storms of business challenges. These stakeholders are not just fair-weather friends; the...
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