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Sentiment analysis can be used to gauge public opinion on social media from "summary" of Data Science and Big Data Analytics by EMC Education Services
Sentiment analysis is a powerful tool that can be harnessed to understand public opinion on social media platforms. With the rise of social media usage, individuals are constantly sharing their thoughts, feelings, and experiences online. This vast amount of user-generated data provides valuable insights into what people are thinking and how they perceive different topics or events. By analyzing the sentiment of social media posts, organizations can gain a better understanding of public opinion towards their products, services, or brand. This can help them make informed decisions and tailor their strategies to better meet the needs and preferences of their target audience. For example, a ...
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