Making ideas easy to understand and share can increase their contagiousness from "summary" of Contagious: by Jonah Berger | Summary & Analysis by Elite Summaries
To increase the contagiousness of ideas, it is crucial to make them easy to understand and share. This means simplifying the message so that it is clear and straightforward for people to grasp. When ideas are presented in a simple manner, they are more likely to be shared among individuals and spread through word-of-mouth. By ensuring that ideas are easily digestible, they become more accessible to a wider audience. People are more inclined to pass on information that they can easily comprehend and articulate to others. When ideas are complex or difficult to understand, they are less likely to be shared and are therefore less contagious. Clarity is another important aspect of making ideas contagious. When ideas are presented in a clear and concise manner, they are more likely to resonate with people and stick in their minds. Clear communication eliminates any confusion or ambiguity, making it easier for individuals to grasp the message and share it with others. Moreover, coherence is key to increasing the contagiousness of ideas. When ideas are logically connected and flow smoothly from one point to the next, they are more engaging and memorable. People are more likely to share ideas that are coherent and well-structured, as they are easier to follow and retain. ...
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