Data and AI revolutionize customer engagement from "summary" of Data Driven: Harnessing Data and AI to Reinvent Customer Engagement by Tom Chavez,Vivek Vaidya,Chris O’Hara
The intersection of data and AI has brought about a profound transformation in the way businesses engage with their customers. By leveraging data and AI technologies, companies can now understand their customers on a deeper level than ever before. This deeper understanding allows businesses to tailor their products and services to meet the specific needs and preferences of individual customers. Data and AI enable companies to track customer behavior across various touchpoints, from websites to social media to physical stores. This holistic view of the customer journey provides businesses with valuable insights into how customers interact with their brand. Armed with this information, companies can personalize their communication and marketing efforts to better resonate with their target audience. Moreover, data and AI empower organiza...
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