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Leverage practical value in your message from "summary" of Contagious by Jonah Berger
Practical value is one of the key drivers behind why people share information with others. When a message is seen as useful or helpful, individuals are more likely to pass it along to their friends, family, or colleagues. This principle taps into the basic human desire to be helpful and provide value to others. By leveraging practical value in your message, you are increasing the chances that it will be shared and spread organically. One way to incorporate practical value into your message is by providing tips, tricks, or hacks that can make someone's life easier or more efficient. For example, a brand that shares cooking tips or home organization hacks is more likely to be shared than one that simply promotes their products. By offering something of value to the audience, you are creating a connection and establishing credibility in their eyes. Another way to leverage practical value is by emphasizing the real-world applications of your message. When people can see how a piece of information can be directly app...
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