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Apple's success is attributed to their clear why statement from "summary" of Start With Why by Readtrepreneur Publishing
Apple's success is not a fluke. It is not a stroke of luck or a result of random chance. Rather, it is the product of a deliberate and intentional approach to business that is grounded in a clear and compelling why statement. This why statement serves as the guiding principle for everything that Apple does, from product development to marketing to customer service. The why statement is simple yet powerful. It is not a long-winded mission statement filled with jargon and buzzwords. Instead, it is a concise expression of Apple's core beliefs and values. This simplicity is key, as it allows everyone within the organization – from the CEO to the newest hire – to understand and internalize the why statement. Clarity is another hallmark of Apple's why statement. There is no ambiguity or confusion about what Apple stands for and what it is trying to achieve. This clarity helps to align the efforts of everyone within the organization, ensuring that they are all working towards the same goal. Coherence is also essential. Apple's why statement is not just a lofty ideal that is disconnected from the day-to-day operations of the company. Instead, it is tightly integrated into every aspect of the business, shaping decis...
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