Using visuals and images can make ideas more shareable from "summary" of Contagious: by Jonah Berger | Summary & Analysis by Elite Summaries
Visuals and images play a crucial role in making ideas more shareable. When we see something, it tends to stick in our minds more effectively than just hearing or reading about it. This is because visuals are processed faster by our brains, making them more memorable and engaging. As a result, when we share content that includes visuals, it has a higher chance of being retained and passed along to others. Additionally, visuals have the power to evoke emotions and create a deeper connection with the audience. Emotions play a significant role in shaping our decisions and behaviors. By using images that resonate with people on an emotional level, we can make our ideas more relatable and shareable. This emotional connection can drive individuals to share the content with others, as they want to evoke similar emotions in their social circles. Moreov...
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