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Play on people's need to believe to create a cultlike following from "summary" of Concise 48 Laws of Power by Robert Greene,Joost Elffers

Exploiting people's desire to believe can be a powerful tool in building a devoted following. By tapping into individuals' innate need for something to hold onto, you can establish a sense of purpose and direction that they may be lacking. This void is often filled by a charismatic leader who presents a compelling vision or ideology for others to follow. Creating a cult-like following involves manipulating this need for belief through various means, such as offering simple answers to complex questions or promising salvation from worldly concerns. This can be achieved by presenting oneself as a figure of authority or possessing special knowledge that others do not have access to. In doing so, followers are drawn to the leader's aura of confidence and certainty, even if it is based on falsehoods or half-truths. Moreover, reinforcing the belief system through rituals, symbols, and traditions can further solidify the leader's control over the followers. These mechanisms serve to create a sense of exclusivity and camaraderie among members, fostering a strong sense of belonging and identity within the group. As a result, individuals are more likely to defend the leader and the group against any perceived threats or criticisms.
  1. A leader can cultivate a loyal and obedient following that is willing to go to great lengths to uphold their beliefs. This blind devotion can be a potent force for achieving the leader's goals and maintaining their power over others. In essence, exploiting this fundamental human need can be a highly effective strategy for building a cult-like following that is unwavering in their loyalty and dedication.
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Concise 48 Laws of Power

Robert Greene

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